Founded in 1989, CartoMicro in Mexico began its journey in the corrugated board industry. They started as a corrugated production company, but over time, new processes and technology were incorporated such as manufacturing single and doublewall corrugated in different flutes, as well as the production of folded and diecut boxes for different uses and sectors. As the demand for the company’s products increased, storage and delivery logistics were also incorporated to effectively meet customers’ needs, which has been one of CartoMicro’s main focuses right from start.
“We stand out for flexibility and reliability. We have a special focus on attention and service to our customers, continually improving the value offer based on market needs. We investigate, develop and incorporate technology, processes and materials based on this,” explains Jorge Velázquez Bonilla, COO.
At the establishment of the business, CartoMicro was mainly focused on serving the local market, but during the following years, they have expanded to deliver not only throughout Mexico but even to international destinations such as the United States, Europe and Asia. CartoMicro serve the needs of several sectors including the industrial sector (automotive, textile, electronics, furniture, and others) and agri-food sector (fresh, processed and beverages) and their customers are distributors.
In 2018, to improve quality and service in their box converting division, CartoMicro made an important investment by acquiring a casemaker from EMBA. Observing a market demand oriented towards smaller volume production – but still a demand for high quality and price sensitive – the choice was made for an EMBA Ultima. CartoMicro’s expectations of the machine contributing to a continued growth have been met.
“The machine has met our expectations of availability, productivity, quick order changes and quality, currently being one of the company’s most valuable assets. It allows us to manufacture everything from large quantities of industrial boxes to high-performance products for specialised sectors,” confirms Jorge Velázquez Bonilla.
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